IoT Dev Chat Ep. 2: Data and the Retail Experience

April 27, 2020 Kenton Williston

IoT Dev Chat Podcast, computer vision, digital display

What does computer vision have to do with the customer experience? In this podcast, we explore this question with Trevor Sumner, CEO of Perch. Give it a listen to find out how interactive technology is transforming everything from high-end fashion to consumer packaged goods (CPG).

The conversation builds on the ideas Trevor shared with us in our article Interactive Digital Displays Let Every Product Tell a Story. But this interview goes even deeper, revealing surprising insights, including:

  • Why physical tech investments can have better ROI than e-commerce
  • How to measure in-store activity just like online traffic
  • How leading retailers like Sephora and Nike are using digital displays

Available on Apple Podcasts, Spotify, SoundCloud, and iHeartRadio, IoT Dev Chat covers what matters most to engineers and developers. Subscribe now to keep up with the latest in the industry.

About the Author

Kenton Williston

Kenton Williston is the Editor-in-Chief of insight.tech and served as the editor of its predecessor publication, the Embedded Innovator magazine. Kenton received his B.S. in Electrical Engineering in 2000 and has been writing about embedded computing and IoT ever since.

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