Intel® Partner Alliance—IOT Partners are eligible for custom content creation and amplification through insight.tech. Content will be created by the insight.tech editorial staff, ensuring the highest levels of quality and relevance. And our streamlined workflow will help you get results quickly.
Members can select from a variety of content packages aligning with objectives to build thought leadership, generate leads, or both.
|Sponsorship Level||Objectives and Tactics||Content Assets||Activation on insight.tech||Content Creation Only||Content Syndication*||Pricing (Content and Syndication)|
|Thought Leadership Podcast||Podcast, Social Media Kit||Published to insight.tech portal, 2 organic @insightdottech tweets, feature in insight.tech monthly asset newsletter||$15,000||Not Applicable||$15,000|
|Lead Gen Article||Article, Social Media Kit||$13,800||$9,000||$22,800|
|Thought Leadership & Lead Gen—Podcast||Podcast, Insider Perspective (derivative asset), Social Media Kit||$21,850||$9,000||$30,850|
|Lead Gen—Multiple Assets||Article Series (3), eBook (from Article Series), Social Media Kit||$33,600||$9,000||$42,600|
|Thought Leadership & Lead Gen—Multiple Assets and Form Factors||Article Series (3), eBook (from Article Series), Podcast, Social Media Kit||$45,250||$9,000||$54,250|
*Based on 110 Guaranteed Leads (minimum, higher lead volumes are available)
This program may qualify for co-marketing, market development funds (MDF) as part of the Intel® Partner Alliance—IOT Program—a benefit exclusive to Gold and/or Platinum Members. If you have questions regarding your company’s MDF benefits, or wish to request access to your company’s MDF information, please email firstname.lastname@example.org.
Description of Offerings
Podcast: Special edition 30-minute episode featuring a conversation between the Editor-in-Chief and Partner’s subject matter expert.
Insider Perspective: Published natively as an article on insight.tech and as a 2-page PDF derived from the content produced in the podcast.
Article: Each editorial is 800-1,000 words, and includes hero imagery and graphics/charts within body copy. Supplemental Tech Brief derivative asset produced for syndication. A single article or a series of three articles may be selected for development.
eBook: Compiled from the articles series; includes an introduction and graphics and delivered in a 6- to 8-page PDF format.
Social Media Kit: PDF with social posts customized for the asset(s) and sponsoring company, based on company’s social handles and social activity. Includes relevant hashtags and handles.
Custom packages for additional content executions and paid media options are available based on Partner’s program objectives and budget.
Publication and Amplification Options
Each asset is hosted as Sponsored Content on insight.tech and is promoted through two organic @insightdottech tweets and featured in the insight.tech monthly subscriber newsletter.
Members may also select a package with third-party media publication, which includes custom media planning, management, and execution on behalf of the Partner. In addition, Partners can republish the content on other channels of their choice—such as their own website—and integrate content into sales campaigns and events.
Interested in learning more? Please complete the brief form below and the insight.tech team will reach out to you.
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